Director Of Social Media Marketing (Cybersecurity)

TL;DR

Director of Social Media Marketing (Cybersecurity): Defining and leading hirify.global's global social media strategy, developing executive thought leadership, and overseeing influencer marketing and brand advocacy to extend hirify.global's credibility and reach. Focus on elevating hirify.global as a recognized cybersecurity industry leader through social media.

Location: Onsite San Jose, California, USA

Salary: $168,000 - $240,000 USD

Company

hirify.global accelerates digital transformation to ensure customers can be more agile, efficient, resilient, and secure, leveraging the world’s largest security data lake to power its cloud-native Zero Trust Exchange platform.

What you will do

• Define and lead hirify.global's global social media strategy in partnership with the digital marketing leadership team.
• Develop, manage, and scale global executive social media, influencer, and brand advocacy programs to amplify the strategic narrative and drive measurable ROI.
• Direct the content strategy across all social channels, overseeing asset collaboration, and setting global standards for community management and brand voice.
• Define social KPIs, leading the monitoring and optimization of content while directing the analysis of social data to inform strategic decisions.
• Manage the global social editorial calendar and integrated campaigns, ensuring global-to-local consistency while mentoring the social media team.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field with 10+ years of progressive experience managing social media and community platforms for a global brand.
• Proven success in developing and executing major programs, including Influencer Marketing and Executive Social Media Programs.
• Expertise in multi-channel social marketing strategies and hands-on experience with advanced platforms like Sprinklr.
• Demonstrated ability to manage internal and external agency relationships and lead programs within a globally-led, matrixed organization.
• Strong background in editorial planning and content strategy with a proven ability to use complex social data for high-level decision-making.

Nice to have

• Experience leading global localization efforts for social content.
• Deep experience working in SaaS and cybersecurity technologies.
• Advanced understanding of how paid and organic social strategies are integrated for maximum impact.

Culture & Benefits

• Committed to building a team that reflects the communities served and the customers worked with.
• Fostering an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging.
• Committed to providing reasonable support in recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.