Product Marketing Manager

TL;DR

Product Marketing Manager (SaaS/Martech): Driving Go-To-Market strategies to accelerate demand and pipeline growth through customer-centric messaging, product positioning, and cross-functional enablement. Focus on building and optimizing end-to-end launch plans, competitive research, and marketing conversion funnels to drive revenue impact.

Location: Must be based in Canada (Remote)

Salary: $95,000 – $100,000 per year

Company

hirify.global is a revenue enablement platform that helps sales teams work smarter and achieve measurable impact through advanced performance insights and content management.

What you will do

• Develop customer-centric messaging and positioning that clearly articulates the platform's value.
• Manage end-to-end product launch plans across Marketing, Sales, and Customer Success departments.
• Create sales collateral, pitch decks, and battle cards to drive pipeline deal progression.
• Optimize website content, landing pages, and conversion funnels to maximize lead generation.
• Conduct market and competitive research to refine Go-To-Market and pricing strategies.
• Lead customer advocacy programs including case studies, testimonials, and community engagement.

Requirements

• Must be based in Canada
• 3+ years of experience in B2B SaaS, ideally within Martech or Sales Enablement.
• Proven track record in a fast-paced startup environment.
• Strong background in digital marketing and lead generation strategies.
• Data-driven mindset with experience in marketing analytics and performance optimization.
• Exceptional writing, storytelling, and cross-functional communication skills.

Culture & Benefits

• Focus on pay equity and transparency in compensation.
• Collaborative environment that values expertise, creativity, and human connection.
• Recognized as a Best Place to Work by Crain's, Inc., and BuiltIn.
• Supportive of innovation with a purpose-driven approach to product development.
• Fully distributed company culture.