Customer Marketing Manager (Fintech)

TL;DR

Customer Marketing Manager (Fintech): Develops and executes multi-channel lifecycle campaigns to drive adoption, engagement, and growth across AP and ad-valorem payments products with an accent on data-driven change. Focus on analyzing campaign performance, identifying insights, and recommending optimizations to improve core KPIs.

Location: Commuting distance to our San Jose, CA headquarters or Draper, Utah office.

Salary: San Jose pay range $84,900 - $101,400 USD, Draper UT pay range $72,000 - $86,100 USD

Company

hirify.global empowers businesses by replacing outdated financial processes with innovative tools, helping them make smarter decisions and gain control of their operations.

What you will do

• Develop and execute multi-channel lifecycle campaigns (email, in-product guides, webinars, landing pages) to drive adoption, engagement, and growth across AP and ad-valorem payments products.
• Own day-to-day campaign execution in tools like Inflection, Pendo, etc. — including audience segmentation, targeting rules, QA, and launch.
• Maintain clean campaign operations by managing lists and suppressions, ensuring accurate attribution, and partnering with Analytics/MarTech on data and tracking needs.
• Support multi-product and portfolio-level payments campaigns by building targeted journeys that move customers into the next best product or feature.
• Partner with Product, PMM, Growth, and Post-sales/RevOps to align customer marketing programs with product roadmaps and business goals, translating objectives into concrete journeys and test plans.
• Analyze and report on campaign and channel performance using Tableau, Mixpanel, and Inflection; identify insights, recommend optimizations, and propose A/B tests that improve core KPIs (activation rate, TPV, adoption, retention).

Requirements

• 3–5+ years of experience in customer, lifecycle, or growth marketing, ideally in B2B SaaS or fintech.
• Hands-on experience building and executing email and lifecycle campaigns in a marketing automation platform.
• Strong analytical skills with experience using tools like Tableau, Mixpanel, or similar to evaluate performance and identify next best tests or optimizations.
• Proven ability to manage multiple campaigns and deadlines with high attention to detail and strong QA habits.
• Clear, concise communicator who can collaborate effectively with Product, PMM, Analytics, and Post-sales.
• Experience with payments or financial products (e.g., AP, cards, international payments, cash management, or ad-valorem revenue models) is a strong plus.

Nice to have

• Comfortable designing and interpreting A/B tests and experiments (control vs. treatment, KPI selection, run-time, and success criteria).
• Self-starter who is comfortable with ambiguity, moves quickly, and can independently drive campaigns from idea to launch with minimal oversight.
• Cares deeply about customer experience, with a bias to put the customer lens on copy, journeys, and experiment design.

Culture & Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP).
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Employee Assistance Program (EAP).
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.