Senior Integrated Marketing Programs Manager (SaaS)

TL;DR

Senior Integrated Marketing Programs Manager (SaaS): Building and scaling integrated marketing programs that engage, retain, and expand the customer base with an accent on multi-channel campaign strategy and lifecycle management. Focus on orchestration across internal teams like Customer Success and Product Marketing, while leveraging data to drive adoption and measurable expansion pipeline.

Location: Hybrid (Raleigh, New York City, or Austin)

Compensation: $145,000–$165,000 (OTE)

Company

hirify.global is a pioneer in the Digital Adoption Platform (DAP) space, now an SAP company, focused on driving digital transformation and maximizing software ROI through guidance and automation.

What you will do

• Own the end-to-end integrated marketing program for the customer lifecycle, from strategy to multi-channel execution.
• Build and optimize nurture programs, triggered campaigns, and segment-specific plays to drive engagement and adoption.
• Collaborate with Product Marketing to translate product launches and roadmap milestones into compelling, persona-based campaigns.
• Align marketing activities with Customer Success and Sales to manage renewal timelines and expansion opportunities.
• Develop executive engagement programs such as roundtables and advisory councils for key accounts.
• Establish measurement frameworks, playbooks, and best practices for regional marketing teams.

Requirements

• 5+ years of experience in integrated marketing or marketing programs within a B2B SaaS environment.
• Proven track record of designing and executing multi-channel campaigns targeting existing customers.
• Proficiency with marketing automation and CRM platforms such as Pardot/Account Engagement, Salesforce, or Marketo.
• Strong background in using customer data, segmentation, and lifecycle signals for targeting.
• Experience running executive-level engagement programs like advisory councils or briefings.
• Analytics acumen with the ability to optimize funnel performance and report on ROI.

Nice to have

• Fluency with AI and emerging marketing technologies for campaign orchestration.
• Ability to thrive in a fast-paced, dynamic, and ambiguous environment.
• Exceptional cross-functional collaboration skills with Sales and Operations.

Culture & Benefits

• Hybrid work arrangement combining remote flexibility with essential onsite collaboration.
• Wellness@hirify.global program including quarterly reimbursements and daily wellness breaks.
• Commitment to diversity, equity, and inclusion with dedicated resource groups.
• Competitive health coverage and generous annual leave policy.
• Opportunities for professional growth through career development resources.