Principal Product Manager (SMB)

TL;DR

Principal Product Manager (SMB): Driving end-to-end product strategy for small and medium business portfolios with an accent on revenue growth, customer experience, and unit economics. Focus on integrating AI-powered and automation-driven features to deliver meaningful business impact and scalable product innovation.

Location: Hybrid role requiring presence in Mountain View, Los Angeles, or Austin offices; remote work allowed for a US-based candidate.

Salary: $161,600–$258,500

Company

hirify.global is a leading provider of online legal services, combining technology and attorney-led expertise to support the legal needs of millions of customers.

What you will do

• Define and lead end-to-end product strategy for critical SMB domains to achieve measurable business outcomes.
• Develop multi-quarter roadmaps aligned with company goals, revenue objectives, and customer needs.
• Drive customer-facing innovation, specifically leveraging AI and automation to enhance SMB value.
• Account for product performance across acquisition, conversion, retention, and monetization.
• Collaborate cross-functionally with Engineering, Design, Data, Marketing, Sales, and Finance to resolve tradeoffs and scale effectively.
• Present business cases and investment rationales to senior stakeholders to guide strategic resource allocation.

Requirements

• 10+ years of product management experience with significant strategic scope.
• Must be legally authorized to work in the United States.
• Proven track record of scaling digital products for SMB audiences or recurring revenue models.
• Strong business acumen and experience managing core financial metrics and ROI.
• Experience translating advanced AI or automation capabilities into tangible customer value.
• Excellent communication and executive presence in complex, matrixed environments.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401k plan with company matching contributions.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Paid Time Off and short/long-term disability insurance.
• Wellness support including mental health and fertility benefits.
• Commitment to a diverse, equitable, and inclusive work environment.