Director Of Product Marketing (AI)

TL;DR

Director of Product Marketing (AI): Defining the narrative, positioning, and go-to-market strategy for a conversational intelligence platform with an accent on technical complexity and enterprise-scale growth. Focus on building a cohesive brand engine, leading category creation, and bridging the gap between product innovation and market adoption across enterprise and developer-focused motions.

Location: Hybrid (must be based in or able to commute to Somerville, MA)

Compensation: $165,000–$190,000/year

Company

hirify.global provides advanced conversational voice intelligence solutions to detect harm and prevent fraud for enterprises and platforms.

What you will do

• Define and own product positioning and messaging for flagship enterprise platforms and developer APIs.
• Drive category creation by establishing "Ensemble Listening" as a market standard.
• Support product-led growth (PLG) strategies tailored specifically for technical audiences and developers.
• Develop sales enablement programs including battlecards, training, and collateral to improve win rates.
• Own the public-facing brand, PR strategy, and social media presence in collaboration with growth marketing teams.
• Manage and mentor a marketing team while partnering with Product and Sales leadership to align on launch cycles.

Requirements

• Proven experience in B2B product marketing, particularly within technically complex AI or software sectors.
• Demonstrated success in managing both enterprise sales motions and developer-focused PLG motions.
• Experience in category creation, analyst relations, and market positioning.
• Excellent writing skills with the ability to translate technical depth into compelling, bold narratives.
• Prior experience managing direct reports and building team culture.
• Commitment to the mission of making online spaces safer through ethical AI implementation.

Nice to have

• Background in working with research analysts such as Gartner or Forrester.
• Experience driving integrated campaigns tied to significant product launches.

Culture & Benefits

• Comprehensive health, dental, and vision insurance with HSA/FSA options.
• Flexible PTO policy with a focus on sustainable work-life balance.
• Hybrid work model with core in-office days and flexible remote options.
• Up to 8 weeks of work-from-anywhere policy annually.
• Professional growth support including industry learning sessions and career development budgets.