Director, Product Marketing (Adtech)

Location: New York, NY or San Mateo, CA; regular in-office presence required. Occasional travel may be required for client meetings, industry events, and strategic partner engagement.

Salary: $206,500–$275,000 USD annual base salary, plus potential variable bonus or sales incentive and applicable equity.

Company

hirify.global is a global technology company building AI-driven advertising, commerce, mobile, and consumer technology products through hirify.global Advertising, Glance, and 1Weather.

What you will do

• Define the commerce narrative, market positioning, ideal customer profiles, use cases, and differentiation for the DSP.
• Lead product marketing for app user acquisition, re-engagement, retargeting, and lifecycle marketing.
• Translate complex commerce, data, and AI capabilities into outcome-led positioning that drives adoption and revenue.
• Develop PR/FAQ frameworks, positioning documents, launch narratives, and go-to-market strategies across PLG and SLG motions.
• Partner with Product on customer validation, success metrics, roadmap prioritization, and working-backwards planning.
• Build and mentor product marketing talent while advising senior leadership on commerce and app growth strategy.

Requirements

• Experience in product marketing, platform marketing, or go-to-market strategy within Adtech, Martech, commerce media, or retail media.
• Strong understanding of commerce, performance marketing, retail media networks, budget allocation, and buying decisions.
• Track record of defining category narratives, value propositions, differentiated positioning, and successful product launches.
• Experience partnering with Product teams to influence roadmaps and execute both product-led and sales-led growth motions.
• Strong leadership, stakeholder management, executive influence, and product marketing team-building skills.
• Ability to work regularly from the New York or San Mateo office.

Culture & Benefits

• Entrepreneurial environment with autonomy, accountability, and fast-paced decision-making.
• Focus on lifelong learning, feedback, professional growth, and career progression.
• Medical, dental, and vision insurance, including company-matched HSA.
• 401(k) company match, vacation and sick leave, holidays, and parental leave.
• Wellness stipend, employee assistance program, office lunch, and pet-friendly offices with pet insurance.