Director, Product Marketing (Adtech)

TL;DR

Director, Product Marketing (Adtech): Leading the commerce narrative, market positioning, and go-to-market strategy for products within the DSP with an accent on translating complex commerce, data, and AI-driven capabilities into clear positioning. Focus on shaping how the DSP is understood by customers, partners, and the broader industry.

Location: This role is based in either our San Mateo, CA or New York, NY office and requires regular in-office presence.

Salary: $205,500 – $270,000 USD

Company

hirify.global Advertising is a global technology leader helping marketers win the moments that matter through its advertising platform that reaches over 2 billion people across 150+ countries.

What you will do

• Act as the voice of the customer for DSP-led commerce and app growth products.
• Define what “Commerce in the DSP” means, including outcomes, ICPs, use cases, and clear differentiation versus other solutions.
• Own the product marketing strategy and narrative for app user acquisition, re-engagement, and retargeting.
• Lead product marketing strategy across the broader ecosystem, supporting DSP-led commerce and growth.
• Own PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies for commerce and app growth products.
• Build and mentor product marketers focused on outcome-driven, market-first product marketing practices.

Requirements

• Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem.
• Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth.
• Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made.
• Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets.
• Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy.
• Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives.

Culture & Benefits

• Competitive salary and RSU grant (where applicable).
• High-quality medical, dental, and vision insurance (including company-matched HSA).
• 401(k) company match.
• Generous combination of vacation time, sick days, special occasion time, and company-wide holidays.
• Flexible working hours to suit everyone.
• Pet-friendly work environment and robust pet insurance policy.