Marketing Automation Lead (SaaS)

TL;DR

Marketing Automation Lead (SaaS): Managing the marketing technology stack and campaign operations for a niche industrial SaaS business with an accent on lead lifecycle optimization, automated nurture sequences, and multi-channel campaign execution. Focus on building scalable digital infrastructure, analyzing funnel performance, and driving cross-functional alignment between demand generation and sales.

Location: Must be based in or able to work from Zagreb, Pula, or The Hague

Company

hirify.global is a provider of specialized industrial SaaS solutions for high-stakes sectors like Oil & Gas and Chemicals.

What you will do

• Manage and optimize the marketing automation platform, including workflows, nurture sequences, and lead scoring models.
• Execute multi-channel campaigns across email, LinkedIn, and Google Ads targeting international markets.
• Oversee the lead lifecycle from acquisition to sales handoff to ensure efficient communication.
• Analyze campaign performance, track KPIs, and translate data into actionable optimization recommendations.
• Collaborate with content, design, and sales teams to align campaigns with broader go-to-market priorities.
• Maintain audience segmentation and support product marketing through targeted in-tool and email messaging.

Requirements

• 5+ years of experience in marketing automation or performance marketing within a B2B SaaS environment.
• Hands-on expertise with marketing automation platforms like HubSpot or Marketo and CRM integration.
• Proven track record of managing paid campaigns on LinkedIn Ads and Google Ads.
• Strong analytical skills with experience in KPI/OKR frameworks and data-driven optimization.
• Ability to commit to a 12-month maternity cover engagement.
• Experience managing campaigns across multiple international markets.

Nice to have

• Experience in Oil & Gas, Chemical, or industrial SaaS markets.
• Familiarity with conversion rate optimization and retargeting strategies.
• Experience coordinating or briefing external agencies.

Culture & Benefits

• Flexible working setup designed to balance professional and personal life.
• Competitive compensation package with top-notch equipment provided.
• Opportunity to work on a differentiated product in a high-stakes industry.
• Continuous learning environment with a focus on professional growth.
• Engaged, collaborative team culture with regular team-led activities.