Customer Growth Marketing Manager

TL;DR

Customer Growth Marketing Manager (B2B): Strategizing and executing retention and expansion campaigns with an accent on event-driven marketing, webinars, and lifecycle demand generation. Focus on leveraging event tech and data analytics to drive product adoption, cross-sell opportunities, and measurable increases in customer lifetime value.

Location: Hybrid in London or Edinburgh, UK

Company

hirify.global is a global leader providing analytics, insights, and proprietary data across the energy and natural resources sectors.

What you will do

• Plan and execute full-lifecycle marketing campaigns to drive customer retention, expansion, and growth.
• Lead the end-to-end strategy for customer events, including conferences, executive briefings, and webinars.
• Design pre-event engagement and post-event nurture programs to accelerate expansion pipeline.
• Collaborate with customer success and sales teams to personalize event experiences and follow-ups.
• Manage integrated paid social and email campaigns to drive registration and product awareness.
• Analyze campaign performance metrics and attendee behavior to optimize ROI and strategy.

Requirements

• 6+ years of B2B marketing experience with a focus on customer, demand, or growth marketing.
• Proven track record managing B2B events and webinar programs with measurable business impact.
• Proficiency with marketing and CRM stacks such as Salesforce and Pardot.
• Experience with event technology platforms like Cvent or GlobalMeet.
• Strong project management skills and ability to thrive in a global matrixed environment.
• Data-driven mindset with experience in customer segmentation and behavioral targeting.

Culture & Benefits

• Emphasis on inclusivity, trust, and customer commitment.
• Focus on professional development and accelerating change.
• Opportunities to collaborate across global, cross-functional teams in the energy intelligence sector.