Business Marketing Lead (Web3)

TL;DR

Business Marketing Lead (Web3): Driving institutional go-to-market strategies and co-marketing programs for a high-performance EVM blockchain with an accent on narrative building and partner engagement. Focus on scaling adoption across payments and enterprise sectors, creating high-impact sales infrastructure, and measuring growth outcomes in a fast-paced technical environment.

Location: Remote

Company

hirify.global is a team of ecosystem builders developing a highly performant and parallel EVM Layer 1 blockchain to scale decentralized applications.

What you will do

• Drive business marketing execution for key partnerships and manage end-to-end GTM activations.
• Act as the primary point of contact between marketing and external stakeholders for co-branded campaigns.
• Develop and own sales materials, institutional newsletters, and evergreen resources to support business development.
• Track, measure, and optimize co-marketing programs to ensure high-value relationships and results.
• Manage asynchronous workstreams across multiple geographies, maintaining consistent communication and delivery standards.

Requirements

• 5+ years of experience in B2B growth, product, or ecosystem marketing in tech or crypto.
• Proven ability to translate complex technical concepts into narratives for institutional or enterprise audiences.
• Strong empirical mindset with rigorous tracking of success metrics and data-driven decision-making.
• Expertise in utilizing AI tools and automation to build leverage and speed in marketing operations.
• High agency and ability to operate independently in fast-moving, undefined spaces.
• Deep comfort navigating technical ecosystems and sophisticated counterparties.

Culture & Benefits

• Work on challenging, high-impact problems within the EVM and decentralized infrastructure space.
• Join a lean, high-motivated team focused on ambitious goals and high-quality output.
• Environment that values collaboration, low ego, and professional ownership.
• Opportunity to help shape the culture of an early-stage, fast-growing organization.