Head Of Marketing (Web3)

TL;DR

Head of Marketing (Web3): Leading the global marketing engine for the hirify.global ecosystem, including the L1 chain and its native products, with an accent on product positioning, user acquisition, and brand narrative. Focus on building a high-impact marketing organization, driving growth for agentic on-chain applications, and executing end-to-end go-to-market strategies in a competitive Web3 landscape.

Location: Remote, must be based in a UK-friendly timezone (+/- 4 hours)

Company

hirify.global is a hyper-performance L1 blockchain designed for agentic, real-time, and decentralized applications, backed by Improbable and major venture capital firms.

What you will do

• Own the end-to-end marketing strategy for the hirify.global L1 and ecosystem products like DreamDEX and Prophecy.
• Lead a globally distributed team across product marketing, social, KOLs, events, paid media, and communications.
• Define and protect the master brand narrative, visual identity, and tone of voice across all channels.
• Manage growth targets, acquisition funnels, and retention strategies, including incentive and token distribution design.
• Partner with product leads and the CEO to ensure GTM readiness and commercial success for every launch.
• Oversee earned media, tier-1 editorial relationships, and a global events calendar to drive measurable pipeline.

Requirements

• 8+ years in marketing, with at least 3 years in a leadership role within a crypto-native company.
• Proven track record of taking at least one Web3 product from early proof to category leadership.
• Hands-on experience managing the full consumer crypto funnel, including paid, organic, KOL, and community channels.
• Analytical fluency with the ability to frame strategies around hypotheses and on-chain data.
• Player-coach operating style, capable of both high-level strategy and tactical execution.
• Excellent written and spoken English, with confidence in public speaking and external representation.
• Timezone alignment: Must be based in a UK-friendly timezone (+/- 4 hours).

Nice to have

• Experience marketing AI-native or agentic products in Web3 or AI infrastructure.
• Direct experience with prediction markets, perps DEXs, or on-chain derivatives.
• Owned a token launch end-to-end, including TGE and airdrop design.
• Background in developer marketing, hackathons, or technical content.
• Public footprint in the crypto space (CT, podcasts, conference talks).

Culture & Benefits

• Competitive compensation package including salary and token incentives.
• Opportunity to influence a brand with a significant launch budget in a high-stakes market.
• Work remotely with a global, distributed team.
• Direct reporting line to the CEO and seat on the executive leadership team.