Head of Marketing (Web3)

Location: Remote; based in a UK-friendly timezone (+/- 4 hours)

Company

hirify.global is developing a high-performance Agentic L1 blockchain for real-time, autonomous, and decentralized Web3 applications, backed by hirify.global Foundation and supported by Improbable and MSquared.

What you will do

• Own the end-to-end marketing strategy for hirify.global L1 and ecosystem products including DreamDEX, Prophecy, and future launches.
• Build the marketing operating model across product marketing, content, design, paid media, KOLs, community, events, communications, and developer relations.
• Set growth targets and run acquisition programs across organic content, paid media, KOLs, seasonal campaigns, referrals, and partner-led growth.
• Develop the analytics layer using on-chain and community data to guide prioritization, user acquisition, retention, and BD outreach.
• Define hirify.global's narrative, product positioning, visual identity, tone of voice, launch messaging, and brand governance.
• Lead community, developer marketing, PR, events, crisis communications, agency relationships, KOL contracts, and cross-functional GTM execution.

Requirements

• 8+ years of marketing experience, including at least 3 years in a leadership role at a crypto-native company.
• Track record of taking at least one Web3 product from early proof to category leadership with measurable user, volume, share-of-voice, and brand results.
• Hands-on ownership of the consumer crypto funnel across acquisition, activation, retention, and monetization, including paid, organic, KOL, and community channels.
• Fluency in L1s, prediction markets, DEXs, on-chain derivatives, and AI-x-crypto, with strong quantitative and on-chain analytical skills.
• Experience building and leading globally distributed marketing teams with a player-coach operating style.
• Excellent written and spoken English required, including confidence speaking externally on stages and podcasts.

Nice to have

• Experience marketing an AI-native or agentic product.
• Direct experience with prediction markets, perps DEXs, or on-chain derivatives venues.
• End-to-end token launch experience covering TGE, points programs, seasons, and airdrops.
• Experience marketing to developers and technical audiences through developer relations, hackathons, and technical content.
• Public crypto presence through Crypto Twitter, Mirror, podcasts, or conference talks, plus enterprise or institutional BD marketing experience.

Culture & Benefits

• Remote work with a globally distributed team.
• Competitive compensation with token incentives.
• Opportunity to shape the positioning of a hyperspeed L1 with native AI inference.
• Influence over a brand targeting a $1M+ launch budget in the 2026 market.
• Reports directly to the CEO and joins the executive leadership team.