Demand Generation Specialist (AI)

TL;DR

Demand Generation Specialist (AI): Owns lifecycle and nurture programs, driving users from awareness to adoption and expansion across Grafana's user base with an accent on AI-driven program evolution and multi-channel execution. Focus on complex campaign analysis using traditional analytics tools and AI-assisted analysis.

Location: Remote (Canada)

Salary: CAD 77,989 - CAD 93,587

Company

hirify.global is a remote-first, open-source powerhouse with more than 20M users of Grafana around the globe.

What you will do

• Lead the strategy and evolution of AI-powered nurture programs to deepen engagement and improve conversion.
• Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows.
• Conduct complex campaign analysis using traditional analytics tools and AI-assisted analysis.
• Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes.

Requirements

• 3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment.
• Demonstrated experience owning a program end-to-end from ideation and strategy through launch, reporting, and continuous optimization.
• Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs.
• Strong data literacy and attribution capability.
• Clear, confident communicator with marketing and GTM leadership.
• Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media.
• Fluency with technical audiences.

Nice to have

• Hands-on experience with Claude Code.

Culture & Benefits

• 100% Remote, Global Culture.
• Scaling Organization with meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication with open decision-making and regular company-wide updates.
• Innovation-Driven with autonomy and support to ship great work and try new things.
• Global annual leave policy of 30 days per annum.