Strategic Marketing Programs Manager

TL;DR

Strategic Marketing Programs Manager: Supporting the building, execution, and optimization of integrated marketing programs that advance the BlackBerry Secure Communications presence across government, defence, public safety, and critical infrastructure markets with an accent on program execution, content coordination, and digital channel management. Focus on translating business goals into actionable program plans, drafting and editing copy for assets, and tracking progress to provide actionable insights.

Location: Waterloo, Ontario

Salary: $89,600.00 - $126,000.00

Company

BlackBerry provides intelligent security software and services to enterprises and governments around the world.

What you will do

• Orchestrate successful multi-channel marketing programs for priority audiences across high-impact digital channels, especially web and LinkedIn.
• Translate business goals into actionable program plans with defined timelines, workflows, and KPIs.
• Contribute to messaging development and bring campaigns to life by drafting and editing copy for assets that support the BlackBerry Thought Leadership activities.
• Coordinate the delivery of creative, content, web, and LinkedIn assets, ensuring they meet quality and messaging standards.
• Maintain scalable processes, dashboards, and documentation that support efficient program execution.
• Interpret multi-channel performance data—including LinkedIn, web, and content engagement—to provide actionable insights.

Requirements

• 5 years in marketing program execution, campaign management, or marketing operations, ideally within B2G markets such as cybersecurity, government technology, telecom, public safety, or national security.
• Experience managing complex, multi-channel marketing campaigns—including strong hands-on experience running and optimizing LinkedIn campaigns.
• Understanding of government procurement cycles and secure communications buyer journeys.
• Experience with agile/scrum methodologies and CMS/marketing execution platforms such as Optimizely.
• Capability with analytics tools like Google Analytics, Salesforce, Looker.
• Strong writing and communication skills with the ability to craft clear, compelling, audience-relevant copy.

Culture & Benefits

• The BlackBerry Variable Incentive Pay (VIP) program aims to reward full-time eligible employees for their contribution to BlackBerry’s success.
• BlackBerry Employee Benefits programs offer a wide range of benefits that support your physical, financial and personal well-being.
• BlackBerry remains committed to offering affordable benefits including coverage for medical, dental, vision, life, disability insurance, retirement, employee share purchase program and paid-time-off to those that meet the eligibility requirements.