Specialist, Demand Generation

TL;DR

Demand Generation Specialist (Marketing): Developing and driving demand generation programs to support customer expansion and new customer acquisition efforts with an accent on building, managing, and reporting on multi-channel programs. Focus on driving conversions, customer engagement, platform adoption, and expansion opportunities.

Location: Toronto, ON, CA

Salary: $62,400 to $78,000 annually + 8% as target incentives.

Company

hirify.global is a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work.

What you will do

• Build and enhance email marketing programs that drive customer expansion, retention, and product adoption.
• Design, manage, and optimize multi-channel account-based marketing campaigns supporting acquisition and expansion.
• Analyze and report on campaign performance against baseline performance metrics, delivering insights and optimization recommendations.
• Manage vendors, contractors, timelines, and deliverables for seamless execution.
• Maintain adherence to Asana based campaign intake and execution frameworks.
• Maintain standardized integration and reporting across Marketing Automation (Salesforce Marketing Cloud) and CRM (SFDC).

Requirements

• Experience managing marketing programs for multiple stakeholders and collaborating effectively across cross functional teams.
• Experience with Salesforce Marketing Cloud (preferred), including email automation, journey building, and reporting.
• Demonstrate success in running account-based marketing programs via paid advertising and email marketing
• Ability to identify customer and intent signals and translate them into actionable, data‑driven marketing activities.
• Strong understanding of paid media and email marketing metrics and how to apply them to optimize performance.
• 3 years of digital marketing or demand generation experience, ideally in a B2B environment.

Nice to have

• Experience with product or behavioral analytics platforms (e.g., Amplitude) and experimentation frameworks preferred
• Experience in analytics tools (Google Analytics, PBI, etc.) and a track record of making data-informed decisions

Culture & Benefits

• Thrive in a collaborative environment with supportive colleagues.
• Benefit from competitive perks that start on day one.
• Enjoy flexibility in planning your workdays.
• Be part of an inclusive culture where every team member can be their authentic self.