Growth Marketing Manager (Demand Generation)

TL;DR

Growth Marketing Manager (Demand Generation): Driving hirify.global’s pipeline engine by owning the strategy and execution of integrated campaigns that generate qualified pipeline with an accent on paid digital, in-person, and virtual events, and partner programs. Focus on campaign experimentation and operational scale using AI as a force multiplier.

Location: Hybrid (in-office 3 days per week) - Austin, TX. Remote - Raleigh, NC, Nashville, TN, Toronto, Canada

Salary: $96,000 - $133,000 a year

Company

hirify.global is transforming the way companies plan, manage, and optimize sales performance by revolutionizing incentive compensation management and expanding their platform to solve broader sales planning challenges.

What you will do

• Own the strategy, execution, and outcomes for the commercial segment, ensuring every campaign is a data-driven step toward annual revenue targets.
• Run integrated multi-channel campaigns, including paid digital campaigns, in-person and virtual events, and partner programs with ongoing testing, analysis, and optimization.
• Manage and expand third-party programs by evaluating and managing partnerships with industry publications, event organizers, and strategic partners to drive top-of-funnel growth.
• Partner across the organization, collaborating with Marketing Operations, product marketing, content, creative, and sales to build integrated programs aligned to business objectives, priority audiences, and use cases.
• Grow and nurture the database in partnership with Marketing Operations to ensure effective lead capture, routing, and nurture flows.
• Measure and report impact by setting KPIs, analyzing performance, and communicating insights and ROI clearly and consistently to leadership and cross-functional partners.

Requirements

• 4-6 years of experience in B2B SaaS demand generation or integrated marketing roles, with a clear track record of driving pipeline.
• Hands-on experience planning and executing digital campaigns, in-person and virtual events, and partner programs that drive top-of-funnel growth.
• Proven ability to manage paid media across digital channels (e.g. LinkedIn, Google and Reddit), including budget management, ROI tracking, experimentation, and optimization.
• Strong analytical skills and the ability to turn data into insights, narratives, and clear next steps.
• Proven ability to operate with high autonomy; you are comfortable taking a high-level goal and turning it into a fully executed campaign without a pre-existing playbook.
• Practical experience with HubSpot, GA4, and ideally exposure to ABM/Intent tools like 6sense, Demandbase, or UserGems.
• Deep curiosity about generative AI with demonstrable active experimentation with new tools and workflows.

Nice to have

• Experience supporting Enterprise or Mid-Market motion.
• Background in SaaS, RevOps, Sales Ops, or Finance-adjacent marketing.

Culture & Benefits

• 100% of medical, dental, and vision covered including 75% for dependents (US-ONLY).
• Flexible vacation days and quarterly mental health days.
• One-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal).
• Annual stipends for professional development and caretaking.
• 401k plan to participate in and save towards the future (US-ONLY).
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within hirify.global.