Performance Marketing Manager I (Gamedev)
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Описание вакансии
TL;DR
Performance Marketing Manager I (Gamedev): Managing performance marketing budgets across multiple channels to maximize game growth and profitability with an accent on mobile campaigns on platforms like Meta, Google, and TikTok. Focus on A/B testing, creative ad ideas, and cross-functional collaboration with product, ads, data, and creative teams.
Location: Remote (Canada)
Salary: $80,000 - $105,000 CAD
Company
is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences.
What you will do
- Manage performance marketing budgets across multiple channels to maximize game growth and profitability.
- Strategize, execute, and optimize mobile campaigns on platforms like Meta, Google, and TikTok.
- Locate, negotiate, and develop creative solutions for user acquisition.
- Design and execute A/B & multivariate testing and present results to related teams.
- Contribute winning ad creative ideas and run creative testing.
- Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business.
Requirements
- BA or BS degree in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field.
- 1-3 years of experience in media buying / user acquisition / performance marketing.
- Strong analytical skills and attention to detail.
- Proven ability to effectively communicate with cross functional teams.
- Strong proficiency with Excel required.
Culture & Benefits
- Comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid free days, and unlimited paid time off.
- Committed to creating a diverse, supportive work environment where everyone is treated with respect.
- Committed to providing equal employment opportunities and welcome individuals from all backgrounds.
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