Senior Demand Generation Manager (Fintech)

TL;DR

Senior Demand Generation Manager (Fintech): Optimizing full-funnel demand generation strategies, focusing on turbocharging both inbound and outbound channels, while collaborating closely with Direct Sales teams and cross-functional partners. Focus on building GTM initiatives that leverage jobs-to-be-done messaging for unique personas, and leveraging a data-driven approach.

Location: Draper, Utah, United States

Salary: $115,100 - $143,900 USD

Company

hirify.global believes in empowering the businesses that drive our economy by replacing outdated financial processes with innovative tools.

What you will do

• Build a strategy and execute against it to hit acquisition goals for marketing and sales.
• Consider the full customer experience, building GTM initiatives that leverage jobs-to-be-done messaging for our unique personas.
• Leverage a data-driven approach.
• Generate top-of-funnel lead and MQL pipeline, opportunities for sales, and ultimately closed-won deals.
• Communicate with many other marketing functions, such as creative, web, digital marketing, events, product marketing, as well as sales and operations teams.

Requirements

• 8-10 years of work experience in a marketing or technology-related organization.
• Strong B2B Marketing experience.
• Excellent understanding of pipeline management and sales metrics.
• Extensive experience working with B2B SDRs or direct sales teams.
• Excellent project management and collaboration skills.
• Strong experience conceptualizing, planning, and executing marketing campaigns to drive sales pipeline from start to finish.
• Bachelor’s degree in marketing, communications, or related field, or equivalent experience required.
• Intermediate knowledge of Salesforce - how to navigate Salesforce, build reports to track campaign performance, understand how to review lead, contact, campaign, opportunity records.

Nice to have

• Good experience with Google Suite, Tableau, 6sense, Clay, Inflection, or MadKudu is a plus.

Culture & Benefits

• 100% paid employee health, dental, and vision plans.
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Employee Assistance Program (EAP).
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.