Head of Commercial Strategy (Mental Health)

TL;DR

Head of Commercial Strategy (Mental Health): Establishing Sword’s AI-powered mental health solution as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners with an accent on market positioning, competitive differentiation, and pipeline generation. Focus on ensuring sales teams have the positioning, proof points, relationships, and market intelligence to win against established mental health and EAP solutions.

Location: Remote (US)

Salary: $175,000 - $275,000 a year

Company

hirify.global is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations.

What you will do

• Define and own the category narrative for AI-powered mental health care, positioning Mind as the definitive next-generation alternative to traditional EAPs.
• Support the commercial team with generation of qualified pipeline through relationship-driven business development, partnerships, conference presence, and thought leadership.
• Define the strategy for positioning Mind as a replacement for traditional EAPs within existing clients, ensuring a clear and compelling transition narrative.
• Act as the voice of the market within the Mind product team, translating buyer needs, objections, and competitive gaps into product direction.
• Define and drive Mind’s strategy across key distribution channels including health plans, consultants, brokers, and platform partners.
• Represent Mind at major industry conferences and events as a credible and differentiated voice.

Requirements

• 10–15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
• Deep, established relationships across the health plan, broker/consultant, and employer ecosystem.
• Proven track record of positioning a product as a category leader in a competitive healthcare market.
• Strong understanding of the mental health landscape, including EAPs and point solutions, and how buying decisions are made.
• Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.

Nice to have

• Experience in mental health, EAPs, behavioral health, or digital therapeutics.
• Track record as a thought leader in healthcare or digital health innovation.
• Experience at a high-growth health tech company building or redefining a category.

Culture & Benefits

• Comprehensive health, dental and vision insurance.
• Discretionary PTO plan.
• Flexible working hours.
• Remote-first company.
• Paid company holidays.
• Free digital therapist for you and your family.