Creative Director (AI)

TL;DR

Creative Director (AI): Leading creative development for local social content and campaigns for Dove, ensuring high quality, speed, and effectiveness of day-to-day output. Focus on translating global toolkits into locally relevant ideas, formats, and executions, and improving creative performance using insights from strategy, social listening, and analytics.

Location: London

Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, partnering with over 300 clients in 40+ countries.

What you will do

• Lead creative development for local social content and campaigns from brief to final delivery.
• Translate global toolkits into locally relevant ideas, formats, and executions.
• Set clear creative direction across concept, copy, design, motion, and film.
• Build and maintain an effective local content system, including recurring formats and platform-specific guidelines.
• Partner with strategy, social listening, and analytics to improve creative performance.
• Support and develop the local creative team by creating clarity, coaching, and opportunities to grow.

Requirements

• A portfolio demonstrating strong social-first creative work, including always-on and campaign content.
• Experience leading creative on brand social channels with strong platform craft across formats and placements.
• Ability to direct and improve work across copy, design, and motion.
• Proven experience partnering with stakeholders and presenting work with clarity and rationale.
• Practical understanding of creative effectiveness on social.
• Confidence working in a studio model with multiple briefs and quick turnarounds.

Culture & Benefits

• Committed to creating an inclusive working environment where all employees are encouraged to reach their full potential.
• Individual differences are valued and respected.
• Ambitious environmental goals around sustainability.