Digital Associate Director (Media Planning)

TL;DR

Digital Associate Director (Media Planning): Overseeing digital media planning and activation delivery for Electronic Arts (EA) with an accent on biddable channels and hub-and-spoke model coordination. Focus on translating global strategies into consistent local market execution, managing complex commercial scopes, and driving performance across programmatic, video, and social platforms.

Location: Must be based in London, UK (Hybrid: ~4 days/week in office)

Company

hirify.global is an AI-driven media operating unit within WPP, focused on delivering creative personalization at scale through data, intelligence, and world-class partnerships.

What you will do

• Lead digital media planning oversight for global clients, ensuring strategic alignment and activation feasibility.
• Act as the primary bridge between central planning teams and local markets to maintain consistent digital frameworks.
• Oversee digital activation delivery, including campaign structure, timelines, and quality governance.
• Serve as a senior digital advisor to stakeholders, articulating trade-offs and performance opportunities.
• Manage commercial and operational aspects, including PO management, finance processes, and staffing justifications.
• Provide senior leadership to cross-functional teams, fostering capability development and clear decision-making.

Requirements

• Proven experience in a digital planning and activation leadership role.
• Strong understanding of digital media planning and biddable activation channels.
• Experience managing complex, multi-market digital scopes.
• Excellent stakeholder management and communication skills.
• Strong commercial and operational leadership capability.
• Must be able to work from the London office approximately four days a week.

Nice to have

• Experience working with global entertainment, gaming, or technology clients.
• Familiarity with hub-and-spoke or global/regional delivery models.
• Experience operating within platform-heavy and performance-led digital environments.

Culture & Benefits

• Comprehensive benefits package including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Supportive environment with employee resource groups and frequent in-office events.
• Commitment to growth, development, and mental health awareness.
• Hybrid work model fostering collaboration and connection.