Digital Associate Director, Media Planning

Location: London, United Kingdom; hybrid approach with teams in the office around four days a week.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing at scale.

What you will do

• Lead digital media planning oversight for Electronic Arts across programmatic display and video, online video and CTV, paid social, DSP-led, and data-driven channels.
• Oversee digital activation delivery across markets, including campaign structure, activation logic, timelines, delivery quality, and escalation of performance or operational risks.
• Bridge central planning and activation teams with local markets, aligning global and regional strategies with local requirements and constraints.
• Advise EA stakeholders on digital strategy, planning, activation approaches, platform selection, performance, optimisation, and test-and-learn frameworks.
• Maintain oversight of KPIs, pacing, optimisation, reporting, measurement, and governance across platforms, partners, and markets.
• Own commercial and operational accountability, including purchase order management, finance processes, forecasting, cost control, billing, staffing cases, and team capability development.

Requirements

• Proven experience in a digital planning and activation leadership role.
• Strong understanding of digital media planning and biddable activation.
• Experience managing complex, multi-market digital scopes.
• Strong commercial and operational leadership skills.
• Excellent stakeholder management and communication capability.
• Strategic yet delivery-focused, calm and credible under pressure, commercially rigorous, collaborative and pragmatic, with clear and confident decision-making.

Nice to have

• Experience working with global entertainment, gaming, or technology clients.
• Experience operating within hub-and-spoke or global/regional delivery models.
• Familiarity with platform-heavy and performance-led digital environments.

Culture & Benefits

• Open, inclusive environment built on trust, respect, collaboration, and belonging.
• Opportunities for professional growth, learning, networking, and access to global hirify.global and WPP networks.
• Hybrid working model with approximately four office days per week, with flexibility or accommodations discussed during the interview process.
• Employee resource groups, in-office events, and mental health awareness days.
• Medical, retirement, vision, and dental insurance, paid time off, partner discounts, and other employee benefits.