Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Driving the go-to-market strategy and shaping financial products for merchants across Europe and global markets with an accent on strategic positioning, value propositions, and USPs for various industries. Focus on end-to-end go-to-market execution for new products and features, defining audience, messaging, and channels.

Location: Remote from anywhere in the EU or UK, with a preference for candidates in the Baltic countries.

Company

hirify.global's client is a well-established international payments and acquiring provider serving merchants across Europe and global markets.

What you will do

• Analyze the product portfolio and define strategic positioning, value propositions, and USPs for various industries.
• Own end-to-end go-to-market execution for new products and features.
• Act as a bridge between product and technical teams, using market insights and customer feedback to shape the product roadmap.
• Build a framework to measure product success, tracking activation and funnel performance based on real data.
• Create playbooks, collateral, and resources to empower teams in closing complex, high-value deals.
• Contribute to commercial strategy by identifying opportunities to bundle products or sell features individually.

Requirements

• 5+ years of experience in a Product Marketing role within B2B SaaS, Fintech, or the payments industry.
• Proven experience in market research, customer segmentation, and translating insights into clear and actionable marketing decisions.
• Full-cycle go-to-market (Full-Stack GTM) experience: successfully managing product launches from discovery through post-launch optimization.
• Strategic thinking: ability to work with complex product positioning and pricing.
• Excellent communication skills: able to tell the product story through visuals, experience, or text, focusing on value and impact, not just copy.
• Deep understanding of B2B payments infrastructure (Acquiring, Issuing, etc.) is a strong advantage.

Culture & Benefits

• Attractive pay and a full social benefits package.
• Work on large-scale projects in a global IT company.
• Training on cutting-edge payment technologies and industry trends.
• Friendly workplace with regular team-building activities.
• Opportunities for professional development, coaching, and additional wellness days.