Product Marketing Manager (PropTech)

TL;DR

Product Marketing Manager (PropTech): Driving the go-to-market strategy and marketing execution across the EMEA and APAC regions, serving as the expert on regional buyers, markets, and competitors. Focus on developing culturally relevant product positioning, value propositions, and sales enablement tools to fuel growth in expansion regions.

Location: Remote - London / Remote - Spain

Company

hirify.global is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.

What you will do

• Become the expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements specific to the EMEA and APAC regions.
• Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances.
• Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries within EMEA and APAC.
• Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battle cards, and training materials that empower them to win new business.
• Track and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy.
• Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback from the regions to influence the product roadmap and corporate strategy.

Requirements

• 5-8+ years of progressive experience in Product Marketing, with a significant focus on experience in the EMEA and/or APAC markets for a B2B SaaS company.
• Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
• Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
• Exceptional written and verbal communication skills, with a native-level proficiency in English.
• Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a bonus.

Culture & Benefits

• Company wide days off each month to ensure there is at least one extended weekend or day off.
• Each month team members share their personal goals for the month and are provided a budget towards any purchases that help achieve these goals.
• Budget to help drive cross functional professional development conversations across the organization.
• Team members are able to visit offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.
• If you stay at a hotel that Canary works with, a credit is provided towards your stay.