Product Marketing Lead (Fintech)

TL;DR

Product Marketing Lead (Fintech): Defining how hirify.global launches and grows its product in the US with an accent on narrative, go-to-market strategy, segmentation, and performance. Focus on shaping the product story, running launches end-to-end, and setting the standard for customer communication.

Location: Based in Miami, Florida (or willing to relocate); hybrid in-office.

Company

Nu is the world’s largest digital banking platform outside of Asia, serving over 127+ million customers across Brazil, Mexico, and Colombia.

What you will do

• Own key US product marketing outcomes for awareness, engagement, and adoption.
• Turn company and product strategy into sharp positioning, segmentation, and GTM choices.
• Lead messaging and go-to-market for major product and feature launches.
• Design and run programs across in-app, email, push, SMS, and emerging channels.
• Build a deep understanding of the customer lifecycle, segments, and jobs-to-be-done.
• Act as the connective tissue across Product, Growth, Analytics, Legal/Compliance, and Ops.

Requirements

• 8–10+ years in product marketing or very similar roles at consumer tech or fintech companies.
• Proven track record owning end-to-end product or major feature launches with clear, quantified business impact.
• Comfort with data and light analytics.
• Hands-on experience using AI tools as a natural part of your day-to-day work.
• Based in Miami, Florida (or willing to relocate); hybrid in-office.

Nice to have

• Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross-functional stakeholders.
• Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.

Culture & Benefits

• Opportunity of earning equity at Nu.
• Medical, dental, and vision insurance.
• Life Insurance and AD&D.
• Extended maternity and paternity leaves.
• 401K, Health Saving Account and Flexible Spending Account.
• Relocation Assistance Package, if applicable.