Principal Product Marketing Manager (Fintech)

TL;DR

Principal Product Marketing Manager (Fintech): Driving go-to-market strategy and execution for Payward Services infrastructure products with an accent on positioning, narrative development, and institutional client acquisition. Focus on building scalable sales enablement, market intelligence, and cross-functional leadership within the high-growth digital asset sector.

Location: Must be based in the United States

Compensation: $116,600 – $259,700

Company

hirify.global is a mission-focused, world-class crypto exchange dedicated to accelerating the global adoption of digital assets through industry-leading security and innovative financial infrastructure.

What you will do

• Define and execute end-to-end go-to-market strategy for Payward Services, covering crypto trading, staking, and tokenized equity products.
• Develop differentiated market narratives and positioning for diverse client segments including banks, fintechs, and DeFi protocols.
• Create and scale sales enablement collateral, including playbooks, battlecards, and objection-handling frameworks.
• Partner with product, sales, and BD teams to translate complex infrastructure features into compelling business outcomes.
• Lead market and competitive intelligence efforts to inform strategy and identify emerging client needs.
• Align marketing programs with business KPIs such as client acquisition, deal velocity, and pipeline contribution.

Requirements

• 10+ years of product marketing experience in B2B fintech, financial infrastructure, or crypto.
• Proven experience marketing to institutional or enterprise-level clients.
• Strong understanding of the digital asset ecosystem, including DeFi, stablecoins, and regulatory environments.
• Excellent written and verbal communication skills with the ability to distill complex technical offerings.
• Proven track record of cross-functional collaboration with product, sales, legal, and growth teams.
• Data-driven approach to evaluating marketing impact and prioritizing strategic initiatives.

Culture & Benefits

• Comprehensive health benefits including medical, dental, and vision (US Only).
• Equity and bonus programs tied to company and individual performance.
• Fully remote work environment with a global, mission-driven team.
• Wellness allowance and other employee-focused benefits.
• Emphasis on transparency, merit-based hiring, and professional growth in the blockchain industry.