Email Marketing Manager (Fintech)

TL;DR

Email Marketing Manager (Fintech): Delivering customer-centric email communications through Salesforce Marketing Cloud, focusing on managing end-to-end campaign processes and ensuring flawless execution in a regulated environment. Focus on leveraging data, technology, and creative expertise to elevate business results and influence stakeholders with technical email expertise.

Location: Hybrid working in London, Northampton or Glasgow, with a minimum of two or three anchor days a week at an onsite location.

Company

hirify.global, part of The Brandtech Group, specializes in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, leveraging AI technology to enhance creativity and efficiency.

What you will do

• Manage the email channel end-to-end, delivering strategic and tactical operations within Salesforce Marketing Cloud.
• Influence stakeholders using technical email expertise to ensure best practices in Salesforce account setup and template creation.
• Collaborate on email design with agency partners and internal brand teams.
• Analyze and report on email engagement and commercial KPIs, providing insights for continuous improvement.
• Take ownership of control processes behind the design, build, and send of marketing emails.
• Create and manage test & learn programs to drive business outcomes.

Requirements

• Technical and specialized understanding of email marketing with hands-on experience managing email campaigns.
• Expert knowledge of Salesforce Marketing Cloud (SFMC) and the end-to-end campaign management process.
• Experience with email platforms, design tools, and languages including Salesforce, Photoshop, Dreamweaver, SharePoint, and HTML/CSS Coding.
• Strong analytical capabilities to build data-driven insights using dashboards and reporting tools.
• Confident stakeholder management skills with the ability to challenge ideas and decisions.
• Ability to navigate complex organizations and develop strong stakeholder relationships.

Nice to have

• Financial Services industry experience.
• Digital marketing experience across multiple channels.
• Familiarity with collaboration tools such as JIRA, Kanban boards, and project management platforms.

Culture & Benefits

• Be ambitious to succeed, imaginative to push boundaries, and inspirational to do groundbreaking work.
• Be always learning and listening to understand.
• Be results-focused to exceed expectations.
• Be actively pro-inclusive and anti-racist across our community, clients, and creations.