Marketing Strategy & Planning Manager (Fintech)

TL;DR

Marketing Strategy & Planning Manager (Fintech): Leading the development of the annual marketing strategy for the Affluent, Save & Invest segment with an accent on translating strategy into actionable plans and managing budgets. Focus on aligning marketing, product, and business teams to deliver measurable impact and driving full-funnel marketing outcomes.

Location: Hybrid (Leeds or Halifax, UK)

Salary: £61,344 – £74,976

Company

A leading UK financial institution rebooting its brand to build the future of finance.

What you will do

• Lead the creation and delivery of the annual Affluent Save & Invest marketing strategy based on customer insights and market trends.
• Translate long-term strategy into clear, actionable annual marketing plans.
• Manage the marketing strategy budget and act as the primary decision-maker for strategic initiatives.
• Collaborate with product, proposition, and commercial teams to ensure alignment with business priorities.
• Create compelling narratives and influence senior stakeholders across different functions.
• Work with Full Funnel teams and Insights to deliver optimized and measurable marketing plans.

Requirements

• 5+ years of experience in developing and delivering marketing strategies and plans.
• Proven track record of owning marketing budgets and strategic decision-making.
• 5+ years of experience in full-funnel marketing across brand, acquisition, and customer outcomes.
• 3+ years of experience in communication and influencing stakeholders at all levels.
• Must be based in or able to work from Leeds or Halifax, UK.

Nice to have

• Experience within financial services or a regulated environment.
• Familiarity with OKR frameworks and performance management.
• Experience working in complex, matrixed organisations.

Culture & Benefits

• Pension contribution of up to 15%.
• Annual performance-related bonus.
• Share schemes including free shares.
• 30 days’ holiday plus bank holidays.
• Wellbeing initiatives and generous parental leave.
• Lifestyle benefits such as discounted shopping.