Customer Advocacy Principal

TL;DR

Customer Advocacy Principal (Marketing): Owning the strategy and execution for how customer stories drive growth, including producing case studies, deploying customer voices in sales cycles, and cultivating a network of customer champions. Focus on building the luminaries program and Customer Advisory Board to elevate top customers as thought leaders and create a feedback loop for product and strategy.

Location: Remote

Salary: $176,500 - $230,500

Company

hirify.global is on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it.

What you will do

• Own the customer advocacy strategy end-to-end, partnering with VP and C-level stakeholders to align on priorities and secure investment.
• Produce case studies (written and video) and extract proof points for Sales and campaigns.
• Build and scale the reference program, maintaining a segmented reference database.
• Build a program that elevates top customers as industry voices, placing them at conferences, webinars, and press opportunities.
• Drive the annual customer awards program end-to-end, managing nominations and leveraging winners for various opportunities.
• Own the CAB strategy and execution, planning in-person meetings and virtual sessions to gather strategic feedback.

Requirements

• 10-12+ years of experience in customer marketing, customer advocacy, or customer success at a B2B company.
• Track record of building, scaling, and proving ROI on customer programs with measurable business impact.
• Experience partnering with VP and C-level stakeholders and presenting to executive leadership.
• Strategic leadership skills to set the vision, build the roadmap, and influence cross-functional priorities.
• Relationship skills to earn customer trust and make requests without burning goodwill.
• Operational excellence to build systems, manage complexity, and deliver reliably at scale.

Nice to have

• Experience managing a Customer Advisory Board or executive engagement program.
• Familiarity with advocacy platforms.
• Background in HR tech, benefits, or employer services.

Culture & Benefits

• Health, Dental, and Vision benefits start on your first day, with access to One Medical accounts and HSA/FSA plans.
• Employer-sponsored 401(k) match of up to 2% for retirement planning.
• Yearly allotment of no-cost visits to the hirify.global network for you and your dependents.
• Competitive paid time off policies including vacation, sick leave, and company holidays.
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure.
• Access to programs like Noom, Carrot, Wellhub, and BrightHorizons for various support needs.