Senior Product Marketing Manager (AdTech)

TL;DR

Senior Product Marketing Manager (AdTech): Leading the marketing strategy and growth for advertising products with an accent on market analysis, advertiser segmentation, and sales enablement. Focus on crafting compelling product narratives, executing go-to-market rollouts, and partnering with product and sales teams to drive adoption.

Location: Remote, must be based in Canada

Salary: $95,000 – $139,000 CAD

Company

hirify.global is a mission-driven, non-profit-backed technology company dedicated to building an open and accessible internet through products like Firefox and Pocket.

What you will do

• Drive marketing efforts and long-term strategy for advertising products.
• Identify and prioritize high-opportunity advertising segments.
• Craft and communicate the core advertising narrative through sales collateral and web presence.
• Manage external agency partners for campaign execution.
• Collaborate with product and sales leadership to align GTM strategies with ad tech advancements.

Requirements

• 8+ years of professional experience in product marketing, ideally in advertising or social products.
• Must be based in Canada.
• Proven track record of leading cross-functional marketing efforts in partnership with sales teams.
• Deep expertise in business-to-business (B2B) marketing within the advertising industry.
• Strong project management, strategic thinking, and analytical capabilities.
• Excellent communication skills with the ability to influence cross-functional teams.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Generous retirement contributions with immediate 100% vesting.
• Performance-based bonus program.
• Quarterly company-wide wellness days and well-being stipends.
• Annual professional development budget and home office stipend.
• Significant paid parental leave and local holiday observances.