Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (EdTech): Leading the go-to-market strategy and post-launch growth of innovative educational products with an accent on audience segmentation, messaging cohesion, and cross-functional roadmapping. Focus on driving portfolio-level positioning, refining creative strategies, and scaling consumer-facing digital offerings.

Location: Remote within the US

Salary: $140,000–$170,000 USD Annually

Company

hirify.global is a streaming platform providing access to classes taught by world-class creators and leaders across various fields.

What you will do

• Own the go-to-market strategy and growth execution for new advanced education products.
• Define target audience segments and specific use cases for the product suite.
• Drive cohesive portfolio-level messaging and positioning.
• Partner with paid marketing teams to refine targeting and creative strategy.
• Analyze customer feedback and competitive data to inform GTM playbooks.
• Influence product roadmap priorities based on market insights.

Requirements

• 8+ years of experience in product marketing or closely related functions.
• Proven track record of launching and scaling consumer-facing products.
• Deep expertise in subscription-based models or digital media.
• Demonstrated ability to influence cross-functional teams without direct authority.
• Strong strategic thinking combined with high-velocity execution in fast-paced environments.
• Must be eligible to work in the United States.

Culture & Benefits

• Remote-first workforce with collaborative spaces in San Francisco and Canada.
• Equal opportunity employer committed to inclusive hiring.
• Environment that prioritizes learning and professional growth.
• Focus on high-impact work in a dynamic, culture-driven organization.