Senior Influencer Marketing Manager

TL;DR

Senior Influencer Marketing Manager: Owning and scaling influencer marketing strategy for subscription-based meal delivery services with an accent on driving customer acquisition and ROI. Focus on building high-performing, data-led creator partnerships and managing end-to-end campaign execution across social platforms.

Location: Must be based in or able to work from the Sydney office (Hybrid)

Company

hirify.global is an international meal-kit company on a mission to bring better cooking back to the table by delivering convenient, high-quality meal solutions to households.

What you will do

• Drive end-to-end influencer marketing strategy aligned with business acquisition targets.
• Plan and execute quarterly campaigns using a test-and-learn approach to optimize content and talent.
• Manage diverse creator networks and long-term partnerships to ensure high-performing results.
• Lead channel planning, including budget allocation and agency oversight.
• Collaborate with Brand and Performance teams to deliver integrated, conversion-led campaigns.
• Oversee Creator Generated Content (CGC) production for Paid Social channels.

Requirements

• 5+ years of experience in influencer marketing with a track record of high-performing campaigns.
• Strong experience in strategy development focused on acquisition and ROI.
• Deep understanding of Instagram, TikTok, and YouTube creator landscapes.
• Excellent stakeholder management and negotiation skills.
• Strong analytical mindset for campaign reporting and performance optimization.

Nice to have

• Experience with subscription business models.
• Proven track record in driving specific CPA and acquisition targets.
• Experience managing influencer marketing agencies.
• Familiarity with influencer platforms and campaign tracking tools.

Culture & Benefits

• Hybrid work environment at the Sydney office with a dedicated test kitchen.
• Extra 6 days of Annual Leave per year.
• 5 paid training days per year for professional development.
• Discounted hirify.global boxes and corporate health insurance discounts.
• Supportive environment with flat hierarchies and a diverse team spanning over 50 nationalities.
• Access to 24/7 health and well-being support via Sonder.