Senior Google Ads Specialist

TL;DR

Senior Google Ads Specialist (Marketing): Managing and optimizing complex search engine marketing campaigns for a diverse client portfolio with an accent on strategic planning, performance analysis, and conversion rate optimization. Focus on building effective Google Ads structures, managing technical setups in Analytics and Tag Manager, and ensuring high ROI for clients.

Location: Must be available for 9am Sydney time start

Company

A leading marketing agency helping businesses of all sizes achieve online marketing goals through effective digital strategies.

What you will do

• Develop and implement comprehensive Google Ads strategies tailored to specific client objectives.
• Conduct in-depth keyword research, competitor analysis, and audience targeting.
• Set up and manage Google Analytics 4 and Google Tag Manager configurations, including conversion event tracking.
• Audit website and landing page performance to provide data-driven recommendations for improved conversion rates.
• Manage campaign budgets and bidding strategies while monitoring key metrics for ROI optimization.
• Provide regular performance reports and utilize tools like Whatagraph and Zapier for data management.

Requirements

• Must have 3+ years of proven experience managing Google Ads campaigns within an agency setting.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in Google Analytics, Google Tag Manager, and related tracking tools.
• Strong analytical and problem-solving skills with excellent communication capabilities.
• Must be available to work 38 hours per week, starting at 9am Sydney time.

Culture & Benefits

• Full-time position with a defined 38-hour work week.
• Commitment to professional growth with 1 hour per week dedicated to research and development.
• Exposure to a diverse range of client industries and digital marketing strategies.
• Collaborative team environment with structured reporting lines.