Performance Marketing Associate (Gamedev)

TL;DR

Performance Marketing Associate (Gamedev): Managing end-to-end mobile app campaigns, including user acquisition and retargeting, with an accent on programmatic execution and campaign optimization. Focus on building audience frameworks, monitoring performance metrics, and managing the mobile tech stack to drive growth for gaming products.

Location: Must be based in or able to work from the office in Sydney, Australia

Company

hirify.global is an interactive entertainment company that creates world-class, free-to-play social games and sweepstakes promotions for over one million players.

What you will do

• Execute programmatic and mobile media buys across various platforms for performance and high-impact activity.
• Collaborate with internal teams to develop audience frameworks, strategies, and creative testing plans.
• Monitor, analyze, and report on the effectiveness of campaigns, providing clear insights and actionable recommendations.
• Optimize mobile app campaigns based on success metrics across the marketing funnel.
• Own and manage the mobile tech stack, including tools like AppsFlyer and AdMob.
• Build and maintain positive relationships with external partners, media vendors, and agencies.

Requirements

• 1-2 years of experience in the programmatic industry, specifically in trading or campaign management.
• Demonstrated experience in digital media within the ad tech industry, including ad serving and management technologies.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Ability to work effectively in a hybrid office environment in Sydney.
• Strong analytical mindset with experience in performance reporting and data-driven optimization.
• Professional level of English proficiency.

Nice to have

• Working knowledge of mobile performance platforms such as Liftoff, AdAction, or Ironsource.
• Experience with DSP platforms like TTD, Amazon, DV360, or Xandr.
• Understanding of ad serving and MMP tools like CM360, Firebase, or AdForm.
• Knowledge of analytical tools such as GA4 or Adobe Analytics.
• Familiarity with CDPs and DMPs.

Culture & Benefits

• Flexible work arrangements to support personal life and career balance.
• Commitment to professional growth, learning, and career advancement opportunities.
• Diverse, inclusive team environment focused on passion and collaboration.
• Competitive compensation packages and benefits.
• Regular in-person and online events, social gatherings, and a fun workplace culture.