Product Marketing Manager

TL;DR

Product Marketing Manager: Driving growth and shaping product vision for a business product portfolio with an accent on go-to-market strategies, pricing, and consumer positioning. Focus on optimizing the end-to-end customer journey, delivering insights-driven marketing plans, and collaborating across cross-functional teams to launch and grow services.

Location: Hybrid role; must be able to work onsite in Austin, TX, Sherman Oaks, CA, or Mountain View, CA.

Salary: $120,000–$150,000

Company

A leader in online legal services for over 25 years, combining technology and attorney-led solutions to protect the lives and legacies of millions of customers.

What you will do

• Develop positioning, packaging, and pricing strategies for the business product portfolio.
• Create and execute go-to-market strategies to support new product launches and revenue growth.
• Own the end-to-end business customer journey to ensure a long-term, high-quality experience.
• Analyze competitive landscapes and market trends to inform product roadmaps and messaging.
• Collaborate with Product, Sales, UX, Engineering, and PR teams to ensure consistent commercialization.
• Design A/B testing and research projects to gather intelligence on pricing and product features.

Requirements

• 5+ years of total marketing experience, with at least 3 years specifically in Product Marketing.
• Must be based in or able to commute to Austin, TX, Sherman Oaks, CA, or Mountain View, CA.
• Proven track record in driving campaigns, revenue growth, and go-to-market initiatives.
• Strong experience with A/B testing, KPI tracking, and interpreting research data.
• Proficiency in writing creative briefs and presenting strategy to cross-functional partners.
• Bachelor’s degree required; MBA or advanced degree preferred.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance coverage.
• Financial security through 401k with matching and disability insurance.
• Flexible spending accounts (HSA/FSA) and wellness support (fertility, mental health).
• Annual bonus opportunities and potential equity in the form of restricted stock units.
• Generous lifestyle benefits and ongoing paid time off.