Director of Growth Marketing (SaaS)

Director of Growth Marketing

Company

Solidus Labs

Conditions

3 days agoHead New York, NY 10010 Hybrid Marketing Jobs by Solidus Labs

Skills

Abm Experimentation Geo Paid Media Landing Page Optimization Project Management Hubspot Data Analysis Attribution Team Leadership Linkedin Ads A/B Testing Seo Website Performance Budget Allocation

About the Role

You will own and scale the full-funnel growth marketing engine, driving customer acquisition, activation, retention and expansion. You will lead paid acquisition, digital (SEO/GEO), ABM and field marketing efforts, run experiments, define metrics and optimise channel performance. You will translate data into investment decisions, allocate budget based on ROI, and remove roadblocks for your team while executing hands-on alongside them.

Requirements

• At least 8 years of experience in senior growth or performance marketing roles in B2B SaaS
• Previous experience as a direct manager of in-house marketing professionals
• Bachelor’s degree in Marketing Business or a related field
• Hands-on knowledge of paid media digital marketing and ABM
• Proficiency with HubSpot and LinkedIn Ads
• Demonstrable ability to analyze performance data and work cross-functionally
• Strong project management and process improvement skills

Responsibilities

• Own paid channels and acquisition programs to generate high-quality demand
• Manage SEO and GEO strategies and optimise website performance
• Design and run experiments to optimise the full funnel
• Allocate budget based on ROI and marketing attribution
• Define and track metrics that reflect business impact
• Lead and develop the growth marketing team and create scalable ways of working
• Bring creativity and innovation to campaigns while executing at a high level

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