Director Of Demand Generation (Remote)

TL;DR

Director of Demand Generation (Marketing): Develop and execute demand generation strategies, driving high-quality leads and accelerating pipeline growth with an accent on integrated campaigns that attract, engage, and convert ideal customers. Focus on optimizing programs that deliver measurable business impact, working cross-functionally with sales, product, and customer success teams.

Location: Work from anywhere!

Company

hirify.global pioneers a predictive, AI-driven approach to safeguarding organizations’ people, data, and operations, and is a global leader in user behavior analytics, insider risk management, and workforce intelligence.

What you will do

• Develop and execute a comprehensive demand generation strategy to deliver high-quality leads and drive measurable revenue impact.
• Plan and execute targeted ABM programs, working closely with sales to develop personalized campaigns.
• Manage paid advertising, retargeting, and digital marketing initiatives across channels, optimizing campaigns for ROI.
• Leverage HubSpot to build marketing automation workflows, lead scoring models, and email nurture campaigns.
• Conduct continuous performance analysis, A/B testing, and campaign optimization.

Requirements

• 4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS.
• Proven track record of developing and scaling successful demand generation programs.
• Deep expertise in ABM methodologies and enterprise marketing strategies.
• Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI.
• Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration.
• Data-driven mindset with strong analytical skills and experience with marketing attribution.

Culture & Benefits

• Work in a fully-remote team since 2014, offering flexibility and diverse, global teams.
• Collaborate with a forward-thinking team where new ideas come to life.
• Enjoy competitive salary and high-quality health benefits.
• Take advantage of 401(k) with employer match and career growth opportunities.
• Benefit from unlimited paid time off and a company-issued laptop (choice of Mac or PC).
• Utilize a professional development budget.

Hiring process

• Expect up to 3 interviews, with potential streamlining for some scenarios.
• Director-level roles and above should expect a more thorough process with multiple rounds of interviews.
• All roles require reference and background checks.