Senior Director, Demand Generation (B2B)

TL;DR

Senior Director, Demand Generation (B2B): Architecting and scaling a global multi-product demand engine to drive qualified pipeline and revenue across enterprise and SMB segments with an accent on data-driven strategies and cross-functional leadership. Focus on building repeatable, scalable demand frameworks, optimizing multi-million dollar marketing budgets, and aligning Go-To-Market motions with Sales and Product leadership.

Location: Hybrid, Burlington, MA. Candidates must be local to this location at the time of application.

Salary: $155,550–$183,000 (plus commission)

Company

hirify.global is a trusted provider of software enabling customers to develop, deploy, and manage AI-powered applications with agility and ease.

What you will do

• Lead and scale global demand generation strategies across diverse product lines and B2B segments.
• Manage and optimize multi-million dollar budgets across digital, offline, and ABM channels for maximum ROI.
• Build and refine scalable demand funnels with clear SLAs and handoffs with Sales teams.
• Collaborate with leadership to define growth goals, capacity planning, and territory alignment.
• Champion marketing operations excellence including lead scoring, attribution, and data hygiene.
• Present performance insights and strategic recommendations to C-level executives.

Requirements

• 15+ years of B2B marketing experience in the technology industry.
• 7–10+ years of people-management experience, specifically leading other leaders.
• Proven track record of scaling demand generation programs for enterprise and SMB funnels.
• Deep understanding of PLG, PPC, SEO, and integrated campaign strategies.
• Expertise with marketing automation (Marketo, HubSpot) and CRM (Salesforce).
• Exceptional analytical mindset with ability to build dashboards and drive data-informed decisions.

Culture & Benefits

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement savings plan and Employee Stock Purchase Program (ESPP).
• Flexible paid vacation time and paid birthday leave.
• Parental leave and comprehensive well-being programs.
• Tuition reimbursement and professional development support.