Director of Product Marketing (Web3)

Director of Product Marketing

Company

Mask Network

Conditions

1 day agoHeadSalary: 146K - 215KAnywhere Remote Full Time Marketing Jobs by Mask Network

Job for Web3 Beginners

Skills

Customer Insight Product Launch Localization Growth Leadership Product Marketing Collaboration Go-To-Market Analysis Fintech Consumer Finance International Market Analytics Engagement Coaching Monetization Retention Customer Insights User Research Positioning User Growth

About the Role

You will define product marketing strategy and positioning for new consumer finance experiences, translate complex technical and financial concepts into clear consumer-friendly messages, and drive measurable adoption, engagement, retention, and monetization. You will partner closely with Product, Growth, Analytics, and Engineering to shape launch strategy and influence cross-functional decisions. You will establish product marketing frameworks and systems, coach and develop team members, and balance hands-on execution with building scalable processes. You will also ensure product messaging resonates across diverse global markets and monitor market and fintech trends to inform GTM strategy.

Requirements

• 10+ years of experience in product marketing consumer marketing or related roles
• Proven experience leading product marketing for consumer-facing financial or transactional products
• Ability to define strategy independently and execute hands-on
• Strong cross-functional credibility with Product Growth and Engineering
• Experience operating in ambiguity and building GTM strategies in undefined categories
• Experience at a fintech neobank or consumer platform with embedded financial features (strongly preferred)
• Exposure to international or emerging markets (strongly preferred)
• Experience repositioning a product into a broader platform or ecosystem (strongly preferred)
• Background in customer insight user research or data-informed marketing strategy (strongly preferred)
• No prior crypto or web3 experience required

Responsibilities

• Define product marketing strategy and positioning
• Translate complex technical and financial concepts into consumer-friendly messaging
• Drive user acquisition growth engagement retention and monetization
• Design go-to-market strategies across the product lifecycle
• Partner with Product Growth Analytics and Engineering to shape launch strategy
• Advocate for user needs and clarity throughout product development
• Influence cross-functional decision-making without formal authority
• Establish product marketing frameworks systems and operating rhythms
• Coach and develop product marketing team members
• Ensure messaging resonates across global and emerging markets
• Monitor fintech crypto and consumer technology trends to inform strategy

Benefits

• Comprehensive competitive benefits package
• Generous bonus with company performance-based accelerators
• Equity
• Continuous learning and access to Coursera via Consensys Advance Program
• Unlimited vacation and holidays
• Flexible working arrangements
• Remote-first work

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