Product Marketing Manager (Crypto)

TL;DR

Product Marketing Manager (Crypto): Leading go-to-market strategy for new products and features for hirify.global Crypto in the US with an accent on driving user adoption and engagement. Focus on crafting differentiated narratives, orchestrating cross-functional marketing campaigns, and operating effectively within a highly regulated financial environment.

Location: Must be based in Menlo Park, CA or New York, NY. In-person attendance is required at least 3 days per week.

Salary Range: $106,000 – $160,000 USD (based on compensation zone).

Company

A leading financial technology platform on a mission to democratize finance for all through innovation and accessible investment tools.

What you will do

• Define and lead go-to-market strategies for new crypto products and features.
• Partner with product, creative, performance, and communications teams to drive growth and sustained engagement.
• Serve as a strategic advisor to product teams, using user insights and market feedback to shape roadmaps.
• Develop compelling narratives and messaging that simplify complex crypto concepts for a broad consumer audience.
• Collaborate closely with legal and compliance teams to ensure all marketing initiatives meet regulatory standards.
• Track and analyze campaign performance metrics to measure impact and optimize future strategies.

Requirements

• 7+ years of experience in product marketing or related consumer growth/product roles in the tech sector.
• Demonstrated success in leading go-to-market strategies, messaging, and integrated launch plans.
• Ability to thrive in a fast-paced environment and lead cross-functionally through influence.
• Experience operating within highly regulated consumer industries.
• Strong data-driven mindset with experience in experimentation and performance measurement.
• Fluency in key marketing channels (lifecycle, performance, social) and strategic sequence planning.

Culture & Benefits

• Comprehensive compensation package including bonus opportunities and equity ownership.
• 100% paid health insurance for employees and 90% for dependents.
• 401(k) retirement plan with employer matching.
• Flexible lifestyle wallet for wellness and learning expenses.
• Generous time off policies including parental leave and company holidays.
• Dynamic office environment with catered meals and intentional community-building events.