VP, Marketing Strategy & Go-To-Market (AI)

TL;DR

VP, Marketing Strategy & Go-To-Market (AI): Defining and leading the company’s long-term marketing and brand strategy across a multi-brand portfolio with an accent on AI-driven disruption, GTM execution, and product-market fit. Focus on building cohesive brand architectures, shaping AI-enabled partnership ecosystems, and utilizing data-driven insights to navigate competitive landscapes and drive sustainable growth.

Location: Must be based in the US; hybrid position requiring presence in Sherman Oaks or Mountain View offices.

Salary: $216,000 – $345,600

Company

hirify.global is a leading provider of online legal services, combining technology and attorney-led solutions to help customers protect their legacies.

What you will do

• Define and execute an integrated, multi-year marketing and brand roadmap for a multi-brand portfolio.
• Lead AI go-to-market strategies, including AI-enabled product positioning and ecosystem development.
• Oversee brand stewardship, creative direction, and long-term research to ensure market differentiation.
• Build and scale repeatable go-to-market playbooks across various products and acquired businesses.
• Develop partnership and sponsorship strategies to expand reach and brand equity.
• Translate complex enterprise-level strategy into actionable operational plans for cross-functional teams.

Requirements

• 12+ years of senior marketing leadership experience across brand, product marketing, and GTM strategy.
• Proven record of integrating marketing strategies in disruptive or rapidly evolving industries.
• Experience driving growth for subscription-based business models.
• Strong executive presence with the ability to influence cross-functional leadership and stakeholders.
• Data-informed mindset for defining enterprise-level success metrics and influencing roadmaps.
• Must be authorized to work in the US as the role requires hybrid office attendance.

Nice to have

• Experience integrating acquired businesses into cohesive brand systems.
• Deep understanding of AI adoption trends and their impact on customer acquisition models.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401k plan with company matching contributions.
• Flexible work environment supporting a balance between remote and office collaboration.
• Wellness perks including fertility, mental health support, and lifestyle benefits.
• Paid time off and robust short-term/long-term disability insurance coverage.