Product Marketing Lead (Nonprofits)

TL;DR

Product Marketing Lead (Nonprofits): Shaping the product experience and driving go-to-market strategy for a nonprofit SaaS platform with an accent on competitive positioning, cross-functional alignment, and revenue adoption. Focus on designing end-to-end launch frameworks, influencing roadmap development through customer insights, and executing integrated campaigns across sales-led and product-led motions.

Location: Must be based in the San Francisco Bay Area, 2-3 days per week in-office requirement.

Salary: $155,500 - $233,500

Company

A mission-driven organization and the world's most powerful community for good, dedicated to helping individuals and nonprofits raise funds for important causes.

What you will do

• Lead end-to-end go-to-market strategies from early ideation through product launch and post-launch analysis.
• Partner with Product, Sales, and Customer Success to influence roadmap priorities using qualitative and quantitative customer insights.
• Develop and manage positioning and messaging tailored to nonprofit personas including executive directors and operations teams.
• Establish KPI frameworks to measure launch performance, product adoption, and revenue contribution.
• Drive internal enablement by creating launch briefs, competitive talk tracks, and training sessions for customer-facing teams.
• Own and optimize beta programs, experimentation frameworks, and the research hub launch process.

Requirements

• 6–10 years of B2B Product Marketing experience, ideally in SaaS or hybrid PLG environments.
• Must be located in the San Francisco Bay Area with 2-3 days per week in-office attendance.
• Proven track record leading complex go-to-market initiatives and cross-functional product launches.
• Strong analytical skills with experience defining success metrics and measuring PMM impact.
• Expertise in positioning, messaging, and translating complex product features into clear value narratives.
• Experience communicating with and presenting to executive-level leadership.

Nice to have

• Experience marketing to nonprofit, mission-driven, or vertical SaaS audiences.
• Familiarity with tools like ClickUp, Figma, Salesforce, Amplitude, and Crayon/Klue.
• Experience with Amazon-style narrative development.

Culture & Benefits

• Comprehensive healthcare benefits and competitive pay structure.
• Generous parental leave and flexible time-off policies.
• Financial assistance for hybrid work and family planning.
• Strong commitment to DEI initiatives and employee resource groups.
• Opportunities for professional development, learning, and recognition programs.
• Mission-driven environment focused on social impact and community engagement.