Product Marketing Manager (Medtech)

TL;DR

Product Marketing Manager (Medtech): Driving go-to-market execution and product storytelling for a set of healthcare solutions with an accent on translating clinical capabilities into outcome-driven business messaging. Focus on building sales enablement assets, coordinating cross-functional launches, and refining GTM strategy through market research.

Location: Must be based in the US. Hybrid model with 3 days/week onsite requirement in New York, or quarterly Work Together Days in San Francisco, Seattle, Boston, Chicago, or Washington, D.C.

Salary: $115,000 - $135,000 per year

Company

hirify.global is the world's largest virtual clinic providing comprehensive clinical, emotional, and financial support for women and families.

What you will do

• Develop differentiated positioning and value propositions for specific product areas to resonate with employers and health plans.
• Lead end-to-end go-to-market plans for product updates and launches, coordinating across Product, Sales, and Growth teams.
• Create high-impact sales enablement assets, including pitch decks, one-pagers, and competitive talking points.
• Analyze customer and market insights to refine messaging and GTM strategies.
• Collaborate with clinical and research teams to integrate outcomes data into sales narratives.
• Track launch performance metrics and iterate on strategies to improve product adoption and deal win rates.

Requirements

• 3–5 years of experience in B2B product marketing or sales enablement roles.
• Must have active work authorization in the US.
• Demonstrated ability to own work streams and execute GTM plans with some senior mentorship.
• Strong writing skills with the ability to distill complex clinical concepts into business-oriented messaging.
• Proven cross-functional collaboration skills in fast-paced environments.
• Familiarity with research methods for gathering market and competitive insights.

Culture & Benefits

• Comprehensive health, dental, and insurance plan options for employees and families.
• Flexible hybrid work model supporting work-life balance.
• 16 weeks of 100% paid parental leave and new parent stipend.
• 401k matching for US-based employees.
• Annual professional development stipend and access to a personal career coach.
• Access to the Maven platform and specialists for personal wellness.