Product Marketing Specialist (SaaS)

TL;DR

Product Marketing Specialist (SaaS): Supporting customer marketing initiatives for data and semantic solutions with an accent on bringing customer success stories to life and strengthening advocacy programs. Focus on lifecycle marketing campaigns that drive adoption, retention, and expansion.

Location: Must be local to Burlington, MA or Raleigh, NC to be considered for this hybrid role.

Salary: $72,250 - $89,250

Company

hirify.global is the trusted provider of software that enables customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.

What you will do

• Support the execution of customer marketing programs that celebrate customer success and increase product adoption.
• Help create customer-facing assets showcasing measurable impact and ROI.
• Partner with Customer Success, Product Marketing, and Demand Generation to assist with retention and expansion campaigns.
• Maintain and update the customer advocacy library and assist in coordinating customer participation in references, events, and analyst briefings.
• Draft and edit content for newsletters, webinars, and community features highlighting customer innovation and outcomes.
• Collaborate cross-functionally to ensure consistent messaging and storytelling across campaigns and platforms.

Requirements

• 1–3 years of marketing experience—preferably in product marketing, customer marketing, or a related B2B SaaS/software marketing role.
• Strong writing and storytelling skills with a customer-centric mindset.
• Detail-oriented, proactive, and comfortable managing multiple projects in a fast-paced environment.
• Analytical and curious, eager to use data and feedback to guide program improvements.
• Bachelor’s degree in marketing, communications, business, engineering or a related field.

Nice to have

• Exposure to data, analytics, or AI-driven software solutions.
• Familiarity with customer advocacy, lifecycle, or community marketing programs.
• Comfort working with cross-functional technical and marketing teams in a global organization.
• Demonstrable AI skills in the development of content creation and sales aids.

Culture & Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan.
• Tuition Reimbursement program.
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Flexible paid vacation time, paid day off for your birthday, and company holidays.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.