Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Driving the go-to-market strategy, positioning, and adoption of products across key verticals and target audiences with an accent on understanding customer challenges and translating product capabilities into solutions. Focus on creating messaging and programs that resonate with target buyers by collaborating with Product, Sales, Campaigns, and Customer Success teams.

Location: Based in NY. Occasional travel required.

Salary: $123,000 - $167,000

Company

hirify.global is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale.

What you will do

• Develop an understanding of buyers, business challenges, and trends in priority segments.
• Create positioning and messaging frameworks tailored to specific market segments and industry-specific use cases.
• Develop and maintain sales and marketing assets that articulate value for specific market segments and industry audiences.
• Partner with Sales to support enablement, deliver training, and provide market insights.
• Collaborate with the Campaigns team to support and co-develop integrated, targeted marketing campaigns.
• Serve as a subject matter expert and evangelist for market solutions, representing the company at events, webinars, and customer engagements.

Requirements

• 4+ years of experience in product marketing, preferably in B2B SaaS or technology sectors.
• Demonstrated success in crafting and executing go-to-market strategies.
• Strong analytical skills with the ability to synthesize market and customer insights into actionable plans.
• Proven ability to develop high-impact sales enablement and marketing materials.
• Excellent written and verbal communication skills.
• Experience collaborating with cross-functional teams, including Product, Sales, and Marketing.

Culture & Benefits

• Join an ambitious tech company reshaping the way people build digital experiences.
• Full-time employees receive Stock Options.
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• We value Work-Life balance! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
• Company paid parental leave.