Brand Performance Director

TL;DR

Brand Performance Director (Marketing/Analytics): Leading brand performance strategy and analytics for a world-leading agency studio with an accent on synthesizing primary/secondary data to drive business outcomes. Focus on designing advanced statistical and financial models, mentoring teams, and translating market research into actionable brand strategies.

Location: Must be based in New York. This is a hybrid role requiring 4 days a week in the office.

Salary: $120,000–$180,000

Company

hirify.global is a world-leading brand consultancy, part of WPP, that defines and solves complex business problems through the lens of brand strategy, design, and measurement.

What you will do

• Analyze and synthesize disparate data sources to generate actionable business and brand insights.
• Design and execute robust approaches to data integration, including large-scale market research and 5-year financial models.
• Take day-to-day responsibility for managing client projects and maintaining deep industry expertise.
• Identify, recruit, and manage a network of specialized brand performance suppliers and vendors.
• Train and mentor junior team members to build analytical capabilities and standardized brand measurement workflows.
• Partner with Executive Directors to deliver high-impact analytics and monetization tools for diverse client challenges.

Requirements

• Must be able to work in the New York studio 4 days per week.
• Proven track record in data gathering, financial modeling, and managing complex market research methods.
• Extensive experience working with applied statistical and financial modeling methodologies.
• Strong background in market research tools including journey mapping, customer segmentation, and brand equity measurement.
• Ability to translate complex data into actionable strategic recommendations for client business growth.
• Demonstrated strategic thinking and execution skills in a professional services environment.

Culture & Benefits

• Comprehensive competitive benefits package, including health and wellness programs.
• Opportunity to work within a global network (WPP) with expansive creative and strategic capabilities.
• Collaborative environment that values diversity, respect, and career progression.
• Professional growth opportunities through mentorship and exposure to industry-leading branding projects.