Lead CRM Specialist (Marketing)

TL;DR

Lead CRM Specialist (Marketing): Designing and scaling personalized cross-channel lifecycle programs for a high-growth B2C platform with an accent on user engagement, retention, and reactivation. Focus on orchestrating complex customer journeys, performing rigorous A/B testing, and leveraging data to drive measurable growth across email, SMS, and in-app messaging.

Location: Must be based in the United States

Salary: $128,500 - $192,500

Company

hirify.global is a mission-driven global community platform dedicated to helping people help each other through fundraising and charitable support.

What you will do

• Manage day-to-day CRM operations across email, SMS, and in-app channels.
• Develop and execute strategic CRM initiatives to drive retention, MAU, and conversion.
• Orchestrate personalized customer journeys using dynamic content and behavioral triggers.
• Collaborate with product, data, and engineering teams to integrate features and improve CRM platform performance.
• Design and scale rapid experimentation (A/B testing) to optimize campaign performance.
• Ensure all communications adhere to data privacy regulations and internal quality standards.

Requirements

• 5+ years of hands-on experience in CRM or lifecycle marketing at a high-growth B2C company.
• Extensive experience with modern CRM platforms such as Braze and adjacent tooling like Amplitude or Optimizely.
• Strong proficiency in data analysis, cohort analysis, and translating metrics into strategic actions.
• Proven track record of scaling personalized user journeys.
• Familiarity with international marketing content management and regulatory standards (GDPR, CCPA, CAN-SPAM).
• Excellent communication and stakeholder management skills in matrixed environments.

Nice to have

• Experience leveraging AI tools to enhance marketing automation performance and efficiency.

Culture & Benefits

• Comprehensive healthcare benefits including dental, vision, and life insurance.
• 401(k) retirement savings program.
• Generous parental leave and flexible time-off policies.
• Financial support for hybrid work setups and mental health resources.
• Learning, development, and volunteer programs.