Customizations & Campaign Production Lead (Iterable)

TL;DR

Customizations & Campaign Production Lead (Iterable): Managing the lifecycle marketing production engine and B2B customization queue with an accent on technical execution in Iterable, scalable campaign architecture, and high-quality QA standards. Focus on building dynamic content systems, establishing production playbooks, and optimizing cross-channel member journeys to drive engagement.

Location: Must be based in or able to commute to New York City (3 days/week in-office)

Salary: $153,500 - $194,310

Company

hirify.global is a rapidly growing mental health platform partnering with Fortune 500 companies to provide precision mental healthcare to millions globally.

What you will do

• Own the end-to-end customization function, including intake, prioritization, architecture, and build.
• Manage complex lifecycle campaign production within Iterable, covering multi-step journeys and cross-channel sequencing.
• Develop and maintain scalable customization playbooks and modular content libraries to reduce bespoke effort.
• Oversee agency partnerships to ensure campaign quality and adherence to strict execution standards.
• Partner with Engineering to troubleshoot and scale personalization logic and data pipelines.
• Establish frequency governance and send logic to maintain high engagement guardrails.

Requirements

• 5–8 years of experience in lifecycle marketing or CRM with a strong hands-on production focus.
• Deep expertise in Iterable is required, specifically building complex journeys and dynamic templates.
• Experience managing high-volume production queues within a B2B2C or SaaS environment.
• Proven ability to manage agency output, provide structured feedback, and ensure quality.
• Strong analytical and project management skills with the ability to handle competing priorities.
• Must be based in the New York City area for a hybrid role.

Nice to have

• Experience in mental health or healthcare technology sectors.
• Deep understanding of marketing automation scalability and database-driven personalization.

Culture & Benefits

• Comprehensive health, dental, and vision insurance starting on day one.
• Employer-sponsored 401(k) match up to 2%.
• Generous parental leave policy (18 weeks for birthing, 16 weeks for non-birthing parents).
• Yearly allotments for mental health visits, fitness (Wellhub), and personal wellness tools (Noom).
• $1,000 annual professional development reimbursement.
• $200 per year donation matching for charitable causes.