Marketing Lead (UAE)

TL;DR

Marketing Lead (UAE): Driving regional growth for a fintech startup by managing full-funnel marketing strategies with an accent on demand generation and local market positioning. Focus on building integrated growth programs, optimizing CAC/LTV, and scaling acquisition through digital precision, lifecycle automation, and high-impact field marketing in the UAE.

Location: Must be based in the UAE

Company

hirify.global is an international fintech startup combining SaaS with a human-in-the-loop approach to simplify admin, accounting, and bookkeeping for entrepreneurs.

What you will do

• Define and execute regional demand generation programs to accelerate revenue.
• Architect full-funnel lifecycle strategies to nurture leads from initial interest to active client.
• Partner with strategic local stakeholders including Free Zones, banks, and accelerators.
• Tailor global value propositions to address specific UAE market nuances like Free Zone versus Mainland regulations.
• Manage integrated omnichannel growth initiatives across digital, social, content, and field marketing.
• Track and report on regional performance KPIs including pipeline contribution, lead generation, and sales velocity.

Requirements

• 6-8 years of experience in field and partner marketing within SaaS or tech environments.
• Must be based in the UAE with a deep understanding of the local startup ecosystem.
• Proven track record in owning full-funnel growth and performance marketing functions.
• Strong background in both digital and in-person event management.
• Excellent collaborative skills for working closely with regional sales teams.
• Data-driven mindset with fluency in attribution modeling and LTV/CAC analysis.

Culture & Benefits

• Remote-first and flexible working arrangements.
• Goal-driven startup environment with high autonomy.
• Competitive remuneration package.
• Flexible medical benefits scheme.
• Diverse, international working culture.