Product Marketing Manager (Medtech)

TL;DR

Product Marketing Manager (Medtech): Developing core product messaging, positioning, and value propositions for fertility and women’s health services with an accent on enterprise sales enablement and Go-To-Market execution. Focus on crafting compelling client-facing content, driving product-market fit, and bridging clinical capabilities with commercial growth strategies.

Location: Must be based in the United States. Role is hybrid with expectations to be in the NYC office 3 days a week.

Salary: $90,000 - $110,000

Company

hirify.global is a leading fertility and women's health benefits solution provider empowering patients with concierge support and access to a premier network of specialists.

What you will do

• Develop and maintain core product messaging and positioning for maternity and women’s health services.
• Create high-impact sales enablement materials including presentations, one-pagers, and proposal templates.
• Support new product and feature launches in partnership with product and commercial teams.
• Conduct competitive market research and translate insights into actionable sales guidance and battlecards.
• Ensure consistency of member value propositions across B2B2C communication channels.
• Partner with internal teams to drive demand generation and align content with pipeline goals.

Requirements

• 4-6 years of B2B marketing experience.
• 3+ years of experience in healthcare or benefits sector.
• Proven ability to develop differentiated messaging for complex health benefit platforms.
• Must be authorized to work in the United States without sponsorship (no visa sponsorship provided).
• Must be based in the United States.
• Strong experience in project management and cross-functional collaboration.

Nice to have

• Basic graphic design skills for content creation.
• Experience with content repository tools like Loopio.

Culture & Benefits

• Comprehensive health, dental, vision, and life insurance options.
• Family-friendly benefits including fertility support, egg freezing, IVF, and parental leave.
• 401(k) plan with company match.
• Company equity and bonus program.
• Flexible work environment with 3 days/week in the office and paid time off.
• Mental health support and professional development programs.