Head Of Demand Generation (AI)

TL;DR

Head of Demand Generation (AI): Owning the paid demand generation strategy end-to-end, including acquisition channels, campaign execution, webinars, and landing pages with an accent on building the measurement framework to tie spend to signups, upgrades, and revenue. Focus on optimizing spend based on CAC, LTV, and payback period and testing new channels, creatives, audiences, and formats.

Location: Remote

Company

hirify.global by StackBlitz is a globally distributed, fully remote team building the future of software development with an AI-powered builder that lets you create, edit, and deploy web and mobile apps instantly, right in your browser.

What you will do

• Own the paid demand generation strategy end-to-end.
• Manage and optimize paid channels across Google Ads, Meta, X, and LinkedIn.
• Plan and execute webinars, virtual events, and co-marketing campaigns.
• Build high-converting landing pages for campaigns, product launches, and partner initiatives.
• Own marketing attribution and reporting to tie spend to signups, upgrades, and revenue.
• Manage budget allocation across channels and optimize spend based on CAC, LTV, and payback period.

Requirements

• 6+ years in demand generation, growth marketing, or performance marketing, with at least 2 years leading the function.
• Proven track record scaling paid acquisition profitably across multiple channels (Google, Meta, LinkedIn minimum).
• Strong analytical skills with experience in dashboards and attribution models.
• Experience managing paid media agencies and holding them accountable to performance goals.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar).
• Strong verbal and written English communication skills are required.

Nice to have

• Experience at a PLG company balancing self-serve conversion with sales-assisted pipeline.
• Experience in developer tools, AI/ML products, or the no-code/low-code space.
• Experience running webinar programs that drive pipeline.
• Experience managing $1M+ annual ad budgets.

Culture & Benefits

• Globally distributed, fully remote team.
• Passionate engineers, designers, and creatives.
• Focus on shipping fast, solving real problems, and pushing boundaries.