Marketing Operations And Presales Support Manager (B2B)

TL;DR

Marketing Operations and Presales Support Manager (B2B): Driving demand generation and pipeline acceleration through strategic account segmentation, data enrichment, and sales enablement with an accent on Salesforce/Pardot orchestration and ABM execution. Focus on mapping buying groups, optimizing lead intelligence, and collaborating with SDRs to improve campaign performance and ROI.

Salary: $90,000–$107,500

Company

hirify.global Ignite is a full-service, healthcare-specific growth partner providing comprehensive marketing solutions for healthcare organizations, providers, and payers.

What you will do

• Enrich account profiles with firmographic and technographic data to identify high-fit prospects.
• Segment contacts and map account buying groups to support multi-threaded B2B outreach.
• Maintain clean, segmented data in Salesforce and Pardot for digital marketing activation.
• Create research briefs, email templates, and playbooks to support sales enablement and campaign readiness.
• Collaborate with SDRs on lead routing, nurture tracks, and outbound campaign optimization.
• Monitor MQL quality, lead conversion, and campaign performance via dashboards and reporting.

Requirements

• 5-8 years of experience in B2B marketing operations, demand generation, or presales support.
• Proficiency with CRM and marketing automation platforms such as Salesforce and Pardot, Marketo, or HubSpot.
• Hands-on experience with ABM tools like 6sense, Demandbase, or ZoomInfo and enrichment tools like Clearbit or Apollo.
• Strong understanding of ICP segmentation, persona mapping, and campaign lifecycle management.
• Excellent communication and collaboration skills with sales and marketing stakeholders.
• Must be eligible for employment in the United States.

Culture & Benefits

• Comprehensive health insurance including medical, dental, and vision coverage.
• 401(k) retirement plan with employer matching.
• Generous Paid Time Off including vacation, sick leave, and flexible holiday days.
• Life and disability insurance.
• Employee Assistance Program (EAP) and commuter benefits.
• Eligible for a discretionary company bonus based on business results.